How do we routinely choose products?

How did my routine start?

My “Routine” journey began in 2011 when I moved with my family to Seoul, Korea, the city of Korean beauty. At that time, Korean skincare products had not yet reached Saudi Arabia or the Arab countries. I had a passion for skincare since I was young and I learned this from my mother who enjoyed taking care of herself after a long and tiring day.

When I arrived in Seoul, the capital of South Korea, I started to get acquainted with the world of Korean beauty. I discovered that their skincare routine is completely different from what we are used to, it is not just three steps.

Korean products are very advanced and rely on modern technologies and natural plant ingredients. They feature a multi-step protein. Over time and my personal experience with these products, I noticed a significant improvement in my skin. My skin problems disappeared and I became healthy and radiant.

With my passion for this world and my love for everyone to benefit, I started sending Korean beauty products that I tried myself to my family and friends in Saudi Arabia. I would choose products that would suit their skin concerns and our climate. And so, “Routine” started as a brand based on the trust, passion and power that a Korean skincare routine can give to everyone.

How do we choose products in our routine?

We passionately search and explore for safe, natural Korean products with unique techniques and technologies that will give you fresh, radiant, and healthy skin.

The products are tested on a routine team and we use them on ourselves with different skin types daily for a period of no less than 6 months. We search for people's experiences in the Korean market and products that have won awards and are popular with people. If you ask the members of the routine team what is the most beautiful task in our work! Their answer is definitely "testing and evaluating the products."

Korean products have proven to be effective and powerful in their formula due to their natural ingredients from the goodness of the earth's roots such as Korean rice, green tea, ginseng and other natural plants.

The journey to find fresh, radiant and healthy skin never ends, but with the products in my routine and following the Korean routine technique. With its power of time-saving results and affordable prices, it's easier to continue your routine and care forever, without stopping.

The Korean companies and brands that we provide in my routine aim to achieve healthy and fresh skin for life by deeply nourishing the skin with safe and natural ingredients. Taking care of food from the inside out is the secret to the freshness of Korean skin, with Korean products for external care.

All products are tested and approved by the Saudi Food and Drug Authority (SFDA).

Enjoy a guaranteed and effective experience from Korea until it reaches you within 48 hours.